Speaking Stationery Modern office supplies, many people will identify a brand?? Effective, though not the ancient brand, but with the credibility and reputation is far higher than other stationery brands. This makes stationery company in 1988, after ten years of effort, has developed into a production and

Sell In one, with annual sales of 6 billion, stationery products include more than 30 series over 700 varieties of modern

Stationery Professional company. “Effective” to have so many achievements, of course can not do without its leader, capable Lou Fu Jun, president of the Group.

Ningbo Deli Group Co., Ltd. Chairman Lou Fu Jun

Make brand self-contained 1981, the Lou Fu Chun started producing metal parts for the state-owned enterprises, but for others very small processing of the profit.

With the further reform and opening up, Lou Fu Jun reluctant to the thought of working for others more and more intense, keen to reform, he continued to search for business opportunities, market information in the capture, while increasing awareness of Lou Fu Jun office stationery consumer market will quickly expansion, reform and opening up will have a very large stationary market, but lack of innovation in the domestic stationery products, single function, involving rigid, and inefficient status quo was widespread sales, Lou just reckon since Jun choosing stationery industry, you have to change them from Status of fuss. After much research, Lou Fu Jun 1992 closed the eyes of others fire the plant, with accumulation time 100 million to establish a “new era Stationery Co., Ltd. of Ningbo” and the brand as “Global”, the name, implies his dream, hoping to sell high-quality products to the world, opening up new horizons stationery.

But the challenges and opportunities exist, Lou Fu Jun newly established the “new era of Ningbo Stationery Co., Ltd.” at the time the absolute share of state-owned enterprises in the context of the market, just the one no one concerned about small businesses, less than 20 employees, although 3,000 square meters of factory building, but poorly equipped, the product has only five, but so many difficulties before us and did not let Lou Fu Jun discouraged, each firm is from weak to strong, from small to huge The key is how to seize the opportunity to seek change. Zhejiang was by a very large wholesale company stationery sales, sales Zhejiang market. Lou Fu Jun seize this department on the wholesale company, using its sales network rapidly expanding market of Zhejiang. For their own brand in the stationery industry, the status of laying a excellent foundation for the establishment.

Technical quality research and innovation Successful use of a large department store occupies part of the company’s wholesale market, Lou Fu Jun started to consider how to consolidate the market position of their products. In the long run, a excellent reputation is a huge intangible assets of enterprises, only the set of “quality first, reputation first, customer first, service first” to win the trust of users in order to provide for the sustainable development of enterprises a strong spiritual power. Therefore, improving the quality, increase technology investment is a must next step in effective group, aware of this, Lou Fu Jun started to increase technological input, Strict quality

Management . From 1992 to 2003 the Group has invested 200 million yuan effective technological transformation, investment 120 million for civil works, to introduce and place into domestic and international first-class manufacturing equipment, is now capable of advanced industry, the Group has formed a complete stationery manufacturing system. Also effective in the quality management group also developed a set of quality management system with fantastic accuracy, in January 2003 passed the ISO9001, which makes Power Group has always been quality conscious, sophisticated technology and modern quality management system standard has been in close combination . Lou Fu Jun strict quality control purposes and set up factories in Zhejiang province for many years for effective quality monitoring stations groceries style sampling, the obtained results were satisfactory product quality.

Addition to increase the technological input, Lou Fu Jun is also attached fantastic importance to product innovation, every year he would come up with annual sales of 8% for the Group’s R & D costs, and stationery industry in China R & D project managers lead the introduction of the system, system of internal R & D for innovation, product segments and ensure a professional product development and the establishment of different R & D project team, in order to introduce new products more efficient. Effective R & D Group far from the six on the R & D team of 200 people each year to introduce more than 100 kinds of new products. To pencil sharpener, paper cutter for the large number of projects on behalf of the technical level has been the forefront of international peers. The beginning of this plant has only five products for small businesses, has now developed into a “

Stapler Series “,” folder series, “” Calculator Series “,” pencil Series “and more than 30 series of seven hundred varieties. One pencil sharpener, stapler,

Solid rubber

, Purse, Miriam foot home products such as the Chinese market first, effective 2003, China Sporting Goods Association Group, the drafting of amendments to China’s first industry standard pencil sharpener units of the first draft. With the customer’s words: If the stationery industry in China can only choose one brand stationery retail sales of the brand as it, can only survive for a stationery shop capable of a brand.

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